Rustic Tomato Soup with Toasted Cumin and Mini Rajas

2 tablespoons cumin seeds

6 tablespoons olive oil

4 cups chopped onion s (about 2 large)

6 large garlic cloves, peeled

2 teaspoons achiote paste*

1/4 teaspoon ground allspice

2 28-ounce cans peeled whole tomatoes with basil in juice, tomatoes diced, all juice reserved

4 cups low- salt chicken broth

1 3-to 4-inch dried guajillo chile,** stemmed, seeded, coarsely torn

Cayenne pepper

Coarse kosher salt Rajas:

Vegetable oil (for frying)

4 4-inch corn tortilla squares (cut from round tortillas), halved, cut into 2 x 1/4-inch strips

1 5-ounce package mini bell pepper s, stemmed, seeded, cut into thin strip